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1. Which among the following destinations have you visited in Kerala? (Tick)

2. Rate your agreement on the following:

Rows	Strongly Agree	Agree	Neutral	Disagree	Strongly Disagree
Enjoyed Beauty of Landscape
Enjoyed Culture and customs
Beaches in Kerala are attractive
Ecological environment is well-preserved
Enjoyed Tasty food
Restaurants and hotels are comfortable in Kerala
Traffic was convenient
Services and management of destinations are good
Participated in Adventurous activities
Participated in Nightlife in Kerala
The travel information was easily available in Kerala
I experienced a lot of difficulties while planning trip to Kerala
I hope to get more help while planning

3.Which is the best source of information used for the following:

To take decision to visit Kerala

To choose Accommodation in Kerala

To choose modes of Transportation

To choose Destinations

To choose Tour Guide in Kerala (If any)

To choose Tour Operator in Kerala (If any)

While actually travelling in Kerala

4. To what extend do you agree the following?

Rows	Strongly Agree	Agree	Neutral	Disagree	Strongly Disagree
I spent a lot of money in Kerala
The local price levels were high in Kerala
The cost of the trip to Kerala was high
I believe that Kerala is a value for money destination.
The trip to Kerala made me more popular among others
I felt relaxed at Kerala destinations
I felt everything is new and interesting in Kerala
The personality/ image of the destination Kerala is similar to my personality
Kerala destination matches with my personality and helps me to be the person ideally I would like to be
The image of Kerala is similar to how I believe others see
Kerala's Image is similar to how I want others to see me

5. Which among the following have you experienced in Kerala?

6. Which among the following will you visit again?

7. Which among the following will you recommend to others

8. Which of these have you used or intent to use for expressing your experience to others on your recent Kerala trip? (Mark two columns separately)

Rows	Used	Intent to Use	No Plan to Use
Word of mouth
Feedback to Travel Agencies/ Operators
Feedback to Travel Guides
Blogs
Online Travel Agency review portal
Kerala government official website
Social networks

9. Rate your opinion on the following promotional measures on Kerala tourism?

Rows	Excellent	Good	Average	Poor	Do not know about it
Information brochures
Kerala tourism advertisements
Brochures/ itinerary promoted by the tour operator
Travel websites on Kerala tourism
Kerala tourism website by Government of Kerala
District Promotion Council
Social networking sites like Facebook, Twitter etc
Travel fairs or exhibitions on Kerala tourism
Kerala Tourism Development Corporation (KTDC) promotional activities

10. How much do you agree to the following:-

Rows	Strongly Agree	Agree	Disagree	Strongly Disagree
Overall, I am satisfied with my visit to Kerala
I will say positive things about Kerala to other people
I will recommend Kerala to family & friends
In my future visit I would like to return to the same destinations that I have visited in Kerala.
In my future visit I would like to explore new destinations in Kerala.
I will stay longer in Kerala in my next visit

11. Overall, how do you rate Kerala destination?

12. Nationality (If Indians specify the state of your origin):

13. Gender

14. Age

15. Occupation/Employment

16. Travel companion/s in Kerala trip:

17. What kind of accommodation did you choose to stay in Kerala?

18. Transportation used for Visiting Kerala

For Arrival

For Departure

19. How did you arrange your trip to Kerala? (Eg. Self- organized/Tour Operators etc.)

20. Length of Stay in Kerala during your current Visit:

21. How many times have you visited Kerala?

22. Purpose of travel:

Any other Suggestions

Spare Sometime to Express Your Views on Kerala Tourism!!!