"Geonbae!" or sometimes "Keonpae!" or the sound of glasses clinking in a dark crowded nightclub with intense lighting and booming music are just a few of the things one would expect when travelling to Seoul and experiencing its night life. Seoul is the capital of South Korea and is not only a travel destination and technological hub in East Asia but also the birthplace of Kpop, great kimchi and the intense night outs. The passion of the Korean people in partying from dusk till dawn is not only dynamic and energetic but also satisfying and intoxicating. Their number one go to when partying or celebrating any kind of occasion is to open up a bottle of their world renowned Soju. Soju is an alcoholic beverage made traditionally from wheat, barley and rice or contemporarily with potatoes, sweet potatoes and tapioca.

The world fact book states that a total of about 3 billion bottles of soju is consumed in South Korea alone. This means that an average adult Korean consumes up to 90 bottles of soju a year. The alcohol content of soju varies to the process by which it was made but it can go from 18% up to 45% alcoholic content. This goes to show that Koreans are really hard drinkers. Despite the fact that Koreans are hard drinkers, most Koreans are prone to the dangers of being totally intoxicated with soju. This causes a number of traffic accidents due to driving under the influence of alcohol or in this case driving under the influence of soju and suffering from an alcohol red face. About 5,500 people die in traffic incidents in South Korea and most are attributed to drunk driving. Alcohol, as we all know, impairs brain function and even physical function and equilibrium, thus causing the person intoxicated to have less control over his body and his reflexes. The cases of vehicular accidents and incidents have been on a steady rise, even with the South Korean Government's attempts to lessen them in the previous years. The Alcohol Red Face or the Oriental Flush is a common occurrence among Asians especially East Asians. This occurrence is due to the lack or deficiency of a liver enzyme to properly metabolize alcohol in the liver causing the production of acetaldehyde a toxic chemical that causes cancer. Korea has been ranked 14th by the World Cancer Research Fund International among countries who have a common occurrence of liver cancer. Notably then, the dangers of drinking soju in a night out in Korea should not be taken too lightly.

Traffic accidents caused by being intoxicated with soju would be easily avoided if people would learn more about the gravity of the issue. This may be in the form of enacting and implementing laws that fight against drunk driving and drunk drivers. A steady and wilful enforcement by local agencies and discipline among the populace can decrease these instances as well. The Oriental Flush may be avoided by taking in antihistamines or supplements. Antihistamines decrease the effect of the Oriental Flush by blocking the histamine receptors in our cells thus reducing its effects. Supplements such as the Asian Glow Pill manufactured by companies such as the Sunset Alcohol Flush Support can effectively reduce the occurrence of the Oriental Flush by supporting the liver in producing the enzymes that metabolize alcohol.