In general, business owners in the 21st Century know they need a variety of strategies to boost their website rankings in search engine results. One strategy the business owners may wonder about is making sure satisfied customers post google reviews. They wonder whether those reviews are worthwhile for this purpose, and they also aren't sure how to effectively encourage happy customers to take this step.
A Resounding Yes
The answer to whether the reviews can push the site up the search results is a resounding yes, even more than postings on the multitudes of other online review sites. Why do google reviews help ranking even more than positive reviews at other sites?
The search engine's algorithm considers several factors in how it ranks sites after someone types in keywords. One of those is how many Google reviews a business has and how frequently those reviews are posted. How old the reviews are is considered, and so is the quality of the reviews. Longer reviews are better than short ones as far as the algorithm is concerned.
This search engine rewards websites, in most cases, when there is consistently updated content on the sites as well as frequent and recent review activity on Google. Those are other important steps to take in the effort to boost a site's ranking.
An Extra Advantage
An extra advantage with reviews posted on Google is that they are so easy to find and look at. When a customer does look up a business by name on a search engine instead of doing a general search, information often is posted on the side at the top. It shows the number of Google reviews and the overall star rating. People can click on that link and read some reviews if they would like.
Getting More Positive Reviews
Companies like Podium offer solutions to the problem of getting more positive reviews on Google. Their automated systems send invitations to customers to post reviews and provide templates for those reviews. All the person has to do is click a link and choose a star rating. Typing up a short post is encouraged.